For hotels, resorts and hotel groups

Win more bookings direct. Keep your systems.

We find where guests drop off between your website, your booking engine and the OTAs, then fix it with better offers, pages and follow-up. It all works alongside the booking engine, PMS and chatbot you already have.

For owners, GMs, directors of sales and marketing, revenue managers and e-commerce leads at independent hotels, resorts and multi-property groups.

Request an audit Book a call

The problem

Why direct bookings slip away

Commission on every OTA booking

OTA commissions are typically 15–25% of the booking value.¹ Every guest who books with you instead keeps that margin in the hotel.

Guests can’t see why to book direct

If your site shows the same room at the same price with no extra reason to book there, guests go back to the app they already use.

The booking flow leaks on mobile

Extra steps, unclear totals and slow pages on a phone send guests back to the OTA to finish the booking there.

You don’t own the guest relationship

When a guest books through an OTA, the OTA holds the guest data. That makes it hard to upsell before arrival or bring the guest back next season.

Travellers now also ask ChatGPT, Google and other AI assistants where to stay. If those tools can’t find clear, accurate information about your property, they describe it vaguely or recommend somewhere else.

The packages

Start with the audit. Go further only if it makes sense.

Four steps, each with a fixed scope. You choose how far to go, and nothing moves forward without your approval.

Step 01 · One-off

Direct Booking Audit

See your property the way a guest sees it on their phone, and the way AI assistants describe it, with a scored fix list.

What’s included

Mystery-guest run-through on mobile: website, booking engine and website chat
Check of what ChatGPT, Google and other AI assistants say about your property
Direct-versus-OTA comparison: what a guest gets by booking with you
Mobile checkout review, step by step
Scored report with a prioritised fix list you can use with or without us
Walk-through call to go over the findings

Best for: Any hotel that wants a clear picture before changing anything.
Timeline: About 2 weeks. The audit fee is credited if you move on to the pilot.

Request an audit

Step 02 · 60 days

Direct Booking Pilot

A 60-day, fixed-scope sprint on your website and offer, the parts that don’t depend on changing your systems.

What’s included

“Book direct” benefits panel on your site and booking engine
Direct-only perks and a member rate where your contracts allow, agreed with your revenue team
Exit-intent reminder and booking recovery for guests who opted in
Mobile checkout fixes configured in your existing booking engine
AI-search visibility: structured data and clear, accurate content
Wedding, honeymoon and experience landing pages
Agreed baseline at the start, report on day 60

Best for: Properties that want measurable changes in one season, not a long project.
Timeline: 60 days, fixed scope agreed in writing.

Talk about a pilot

Step 03 · Monthly

Guest Revenue Retainer

Keep earning from guests who have already booked, and bring past guests back direct.

What’s included

Pre-arrival upsell messages: upgrades, dining, spa, transfers and experiences, agreed with operations
Review request flow sent to every guest the same way, in line with Google’s review policy
Lifecycle rebooking messages to past guests who agreed to hear from you
Monthly report on what was sent, what guests did and what to change

Best for: Hotels that have run the pilot, or already have a solid direct channel.
Timeline: Monthly, after a short setup.

Ask about the retainer

Step 04 · Leadership

Fractional CMO for groups and chains

Senior marketing leadership across your properties, without a full-time hire.

What’s included

Direct-booking strategy and channel mix across properties
Brand and offer consistency from property to property
Managing your agencies and vendors
Monthly reporting to owners and GMs

Best for: Owners and groups running several properties, or a single property with no marketing lead.
Timeline: Ongoing, scoped to your portfolio.

Book a call

Optional add-on

AI enquiry agent, only if you don’t have one

For hotels with no website chat or WhatsApp assistant, we can set one up that answers common questions at any hour, points guests to book direct and hands high-value enquiries to your reservations team. If you already have a chatbot or a vendor, we work alongside them. We don’t replace them. In that case our pages and content give your existing assistant better answers to work from.

How it works

Call

A short call about your property, your guests, your systems and your channel mix.

Audit and baseline

We run the audit and agree today’s numbers with you: direct share, enquiries and channel mix, from your own analytics.

Fix and report

You choose what to act on. We do the work with your approval and report against the baseline, honestly.

How we work

What we won’t do

Promise results we can’t control

We don’t guarantee rankings, AI mentions, bookings, revenue or savings. We agree a baseline and report against it.

Discount your rate

Direct perks and member rates are designed with your revenue team and checked against your distribution contracts and rate parity.

Use fake urgency

No “only 1 room left” or “someone just booked” pop-ups, and no scraped OTA prices.

Touch guest data without approval

Anything that touches your systems or guest data goes through your approvals first. Messages only go to guests who opted in, always with an opt-out.

FAQ

Common questions

Do we have to replace our booking engine or chatbot?

No. Everything works with the booking engine, PMS, channel manager and chatbot you already use, where they allow it. If you have a chatbot vendor, we work alongside them.

Will this conflict with our OTA contracts or rate parity?

Perks and member rates are only added where your contracts allow, and your revenue team signs off before anything goes live.

Can you guarantee more direct bookings?

No one honestly can. We agree a baseline from your own data before we start and report what changed against it.

What does the audit cost?

We quote it after a short call, based on the size of the property or portfolio. If you move on to the pilot, the audit fee is credited.

What do you need from us?

Access to your website and booking engine analytics, a contact in revenue or reservations, and sign-off on offers and messages. The audit itself needs very little of your time.

Do you work with hotel groups and chains?

Yes. Groups can run the audit and pilot on one property first, then roll out what works. The fractional CMO option covers several properties.

Who will we work with?

Sam Choksi, fractional CMO and founder of BrandBoost Digital, based on Samui, Thailand.

See your hotel the way a guest does

Request a Direct Booking Audit, or book a call to talk it through first.

Request an audit →Book a call →contact@brandboost.ink

Sources

OTA commission ranges: TTG Asia (2025), “Independent hotels face mounting distribution challenges”; SiteMinder, “Online Travel Agencies (OTAs): Complete Guide for Hotels”.
Review requests: Google, Maps user-generated content policy.