Insights

What the research says about AI search, AI agents and local business, with the sources linked.


68% of Google searches end without a click. What answers for your business?

Research · October 2026

SparkToro and Similarweb found 68% of US Google searches ended without a click in early 2026. What that means for a local business, and three things to fix.

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Pew: people click far less when Google shows an AI summary

Research · October 2026

A Pew Research Center study of 900 US adults found clicks on results fell from 15% to 8% when an AI summary appeared. What a business owner should take from it.

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US shoppers using AI for local recommendations rose from 6% to 45% in a year

Survey · October 2026

BrightLocal’s 2026 survey of 1,002 US adults shows how fast asking an assistant is becoming a normal way to find a local business, and what an assistant needs from you.

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AI agents are starting to book for customers. Is your business readable to them?

Agents · October 2026

Google is rolling out agentic restaurant booking worldwide. Restaurants are the first case, not the last. What to prepare so an agent can confirm your hours, prices and booking terms.

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